What is it? Why? 

Harju, Rapla and Läänemaa DMO (Destination Management Organization) is a cooperative network of cooperation created for the strategic management, development and marketing of tourism destinations. In cooperation with other stakeholders in the region’s tourism sector, DMO plans, coordinates and implements destination development and marketing activities and contributes to the creation of a supportive environment. The national goal of DMOs is to ensure that tourism destinations are strategically managed and that substantial cooperation exists between the various parties in Estonia's tourism sector.

Who forms the DMO?

The DMO is formed by the SA RAEK, SA Läänemaa, Harjumaa Omavalituste Liit (Harju County Municipalities Union), Raplamaa Omavalitsuste Liit (Rapla County Municipalities Union) and the lead partner SA Harju Ettevõtlus- ja Arenduskeskus (SA Harju Entrepreneurship and Development Center).

What do we do? 

The goal of Harju, Rapla, Läänemaa DMO is to contribute to the development of services of regional tourism entrepreneurs, mutual cooperation and increased visibility, so that visitors know about and want to consume tourism products. Our target groups are local municipalities in the region (except Tallinn), LEADER action groups, associations of tourism entrepreneurs, tourism entrepreneurs and other organizations and people contributing to the tourism environment.

As a result of cooperation between partner organizations and target groups, we help increase the region’s tourism revenue and international competitiveness. We aim to offer comprehensive solutions and have an overview of the tourism region by bringing together the best competence in the region.

How?

The Resources needed for DMO activities come from national funding and own contribution. The region’s development activities are co-financed by the EISA (Estonian Business and Innovation Agency). The DMO also participates in several cross-border and international projects.


How to contribute?

We value the network's cooperation and mutual communication. In order for good ideas to fly and useful information to flow, we consider it important to gather input from active tourism companies, communities and members of the network of smaller regions. We are here if you want to share.

Find the contacts below.

Activities related to development: 

  • Hospitality and safe tourism service development activities, including service quality in businesses;
  • Sustainable tourism development activities (implementation of sustainable development principles in companies and destinations) and quality labels such as Green Destination Award, Green Key;
  • Development of region-specific products based on the focus themes of food, nature, and culture;
  • Development of competencies of service providers in the region, including on innovation, digital awareness, sustainability and marketing skills;
  • Visitor journey and accessibility development activities;
  • Digital tourism information management - increasing the digital visibility of tourism services and objects on puhkaeestis.ee and visitestonia.com page;
  • Compilation of regional tourism data and statistics and studies.

Activities related to marketing: 

  • Highlighting strong tourism products, events, visitor objects in the region in Visit Estonia i.e. national level marketing activities (foreign market campaigns, FAM and press trips etc.).

  • Representation of the region at Visit Estonia contact events

  • Promoting the use of sustainability-related labels in the region

  • Representing the region in best possible way in nationwide cooperation

Team

Harju-, Rapla-, Läänemaa

Karmen Paju

DMO lead

Harju-, Rapla-, Läänemaa

Anneliis Jool

DMO data, analytics and communication

Harjumaa

Katri Tšeskidov

Development and digital marketing in Harju county (business tourism in DMO)

Läänemaa

Ivika Uusmaa

Tourism development in Lääne county (cultural tourism, nature tourism, sustainability in DMO)

Läänemaa

Riina Simmer

Digital marketing in Laane county

Raplamaa

Jaune Riim

Development and digital marketing in Rapla county (food tourism in DMO)

Raplamaa

Anni Vahter

Development and marketing in Rapla county (hospidality and accessibility in DMO)

SA Harju Ettevõtlus- ja Arenduskeskus

Sirge 2, Tallinn 10618
info@heak.ee

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